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THE SECRET IS SEEING OPPORTUNITIES. WHAT WAS IT THAT MADE YOU START FURNINOVA? In actual fact, it wasn’t me that started Furninova. I was a football player, and let my sporting career decide where I lived. From Husqvarna FF I went off to IFK Hässleholm. There I came into contact with the furniture company Br. Gustafsson. It was my first job in the business. After a while I changed job and became a key account manager at one of Europe’s largest furniture companies, Schieder. During that period I spent a lot of time at furniture factories across Poland. I then came across the former Deputy MD of Br. Gustafsson who by now had started the trading company, Furninova. So we...

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THE SOFA SETS THE TONE, JUST LIKE THE RHYTHM OF A SONG. TELL US A BIT ABOUT YOURSELF. – Already growing up I knew that my future lay somewhere out in the big wide world. When I was young, I’d sit on a rock near my home and daydream about it. First I thought I was going to be a professional ice-hockey player, but when that didn’t work out other things called. I studied at Beckmans College of Design but mostly felt like a frustrated artist. HOW DID YOU END UP IN SAUDI ARABIA? “I saw a job ad, IKEA was looking for a visual merchandiser for a store in Saudi. Since nobody was sure where it was, I was...

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FURNINOVA'S LEAD DESIGNER REFUSES TO COMPROMISE. WHAT IS YOUR ROLE AT FURNINOVA? – I'm responsible for the design of all of our products, basically in all segments. It is therefore essential that I keep track of the latest trends, not only in the furniture industry. What happens in fashion, film and art are also important. The whole picture is required to make the right choices when it comes to fabrics, leathers, materials and colours. I'm also involved in the concepts we develop for our fairs and shop-in-shop solutions around the world. HOW LONG HAVE YOU BEEN AT THE COMPANY? It has been 15 years since I started at Furninova. Before that, I was a furniture designer for a Danish company...

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